Marketing & Communications Professional
My 13 years' work experience spans the arts, conservation, education, startups, B2B and FMCG - as well as some creative side projects
I combine brand strategy, creative communications and marketing insights to tell stories that deliver results- and hopefully incite an emotional response along the way.
This website portfolio has some examples of my strictly business work (albeit for some fun brands)- from campaigns to social media to events- as well as some personal projects that keep the creative well… well, mossy, and full of water, etc., etc.
Serious work
Things I’ve done seriously, at work.
-
University of Melbourne
GLOBAL ACADEMICS —> STARTUP FOUNDERS
Services: Strategy, creative direction, event production, PR and video content
-
Boiler Room x Ray-Ban
SUNGLASSES AT NIGHT
Services: Social and eDM campaigns, events and project management.
-
National Geographic
GALAPAGOS MYSTERIES IN LISTICLE FORM
Services: Editorial article.
-
Melio Skincare
DO NO HARM SKINCARE
Services: Brand ID, brand narrative, scripting and web copy.
-
Alchemy Construct
NOT JUST ANOTHER BRICK IN THE WALL
Services: Creative direction, editorial and content strategy.
-
Dublin Zoo
CONSERVATION IN ACTION
Services: Content strategy, social campaigns, web copy and editorial.
-
Zoos Victoria
WALK WITH THE ANIMALS, TALK WITH THE ANIMALS
Services: Editorial and TV Production.
-
Outlandish Media
GROWING A FLOURI-CULTURE
Services: Brand ID, brand narrative and content strategy.
-
Social Traders
GOOD BUSINESS WILL NEVER CATCH ON… OR WILL IT?
Services: Campaign concepting, brand and campaign messaging, scripting.
-
Thin Green Line
SUPPORTING PARK AND WILDLIFE RANGERS
Services: Brand narrative, tone of voice, key messaging
-
Grief Australia
BRINGING DIFFICULT CONVERSATIONS TO LIGHT
Services: Campaign concepting, creative direction, scripting and social campaigns.
Extracurriculars
Things I do so I don’t totally lose my way.
Radio presenting
Album making
Live storytelling
Writing short stories
Great outdoors-ing
Wildlife volunteering
What they said
I asked for testimonials, not for them to make me *cry* but here we are.
-
![]()
“To say working with Aoibheann was a joy would be an understatement! Her strategic and creative abilities are off the charts."
Celeste Pellizzari, Alchemy Construct
-
![]()
“Thank you for all your efforts, creativity, humour - and calmness in the stressful situation that was our brand launch. You have an extraordinary mind and so many talents. It’s been wonderful working with you.”
Fleur Flanery, Outlandish Media
-
![]()
“Aoibheann is a true collaborator, approaching everything with an open mind, not just wanting to meet the requirements of Dublin Zoo but primarily the end user."
Dave Jackson
How I can help
Here’s a sample list of things I can help you with, but I’m always up for an unusual brief.
Brand strategy development
Multi-channel marcomms strategy and execution
Communications and marketing planning
Stakeholder and agency management
Editorial writing and management
Video briefing, scripting & production
Events and community building
Creative direction
More about me
More about me
I’m a marketing and communications professional with a background in content strategy, creative production and integrated campaigns.
I’ve always been fuelled by my passions. My love of wildlife brought me to the Galapagos where I volunteered at the Charles Darwin Foundation. My love of music and the arts brought me to London where I worked for Boiler Room and UB40 (of ‘Red, Red Wine’ fame). My love of the arts and the outdoors also brought me Down Under to Melbourne, where I worked to elevate research stories for global academic experts across medicine, science, and sustainability.
Got something else I could be passionate about?
Wondering about my name?
You wouldn’t be the first.
Aoibheann
/noun/
Female name in the Irish language meaning brightness or radiance. Pronounced ‘ee-ven’, like “I’m hungry even though I’ve just eaten.”