All photo creds, Melio Skincare
Melio Skincare
Do no harm skincare
Melio was a really exciting project for me. It gave me the opportunity to develop the voice for a B2C brand, from naming and taglines, right through to writing their website and eDMs. An added bonus was that I didn’t have to sell my soul in the process as it’s a fully sustainable model, with recycled and recyclable packaging and natural ingredients to boot.
How I helped
Naming
Tagline development
Brand story and messaging
Website copy
eDM copy
Scripting
A journey into skin kindness
Every brand needs a video to sum up their brand journey; here’s Melio’s. I developed the core messaging for the brand which was then repurposed for the voiceover for this video.
Richard Francis, Co-Founder of Melio Skincare
“It’s true what they say…good things come in small packages! Kind, smart and witty are a few words that come to mind when working with Aoibheann! In an area I had no idea about, she made the process an absolute blast!”
Other branding projects
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Outlandish Media
Brand creative, social strategy
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Grief Australia
Campaign creative, social strategy, editorial
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Social Traders
Campaign creative
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Alchemy Construct
Editorial, social strategy
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Boiler Room
Social campaigns, content strategy
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Zoos Victoria
TV production, editorial, social strategy
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National Geographic
Editorial
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Dublin Zoo
Web copy, social campaigns
