Helping companies that have people’s best interests at heart is always rewarding for me. The Australian Centre for Grief and Bereavement was in need of some transformative strategies in order to engage a wider audience. Part of this strategy was renaming them Grief Australia and providing them with a new look and feel.

My work was centred on the brand relaunch campaign, ‘Grief has many faces’, which aimed to educate a wider audience that grief can be experienced in diverse ways and that Grief Australia has different offerings to facilitate different people. I got to devise concepts, write the video script and storyboard as well as craft all the surrounding messaging for the campaign.