Thin Green Line needed a full brand strategy and creative overhaul. Their mission was clear: to continue vital support for wildlife rangers and their communities via fundraising and direct action initiatives. My role was to create a brand tone of voice and aligned copy to relaunch the brand. I devised a strategic copy overview, tagline, vision and mission statements, flexible headlines and core copy for their channels.

The resulting brand strategy and identity re-energised organisational culture and galvanised the team to further their noble mission, coherently and confidently.